Author: Andrew Taggart
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On love, death, and um’s
Imagine, if you will, a fully lived life. Having what you need and loving what you should. No more, no less, no other. * I read the last lines of George Whitman’s life and thus fell in love with a dead man. Whitman, 98, was a famous bookseller whose three floor shop was set down…
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What is civil society and why does this matter?
I’m currently finishing a personal essay entitled “In Search of a Middle Style for a Convivial Civil Society.” In it, I’m trying to make sense of how civil society is changing and of how I’m able to make a decent living as a result. I’ve included a small part below on the concept of civil…
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Brand naming: Thinking differently
The inner circle of brand doyens at Lexicon (I almost wrote Lexipro, then almost quipped about Lexi-con) is exploring car names that could become impactful brands in a twenty-first century green economy. In “Famous Names: Does it Matter What a Product is Called?” (The New Yorker, October 3, 2011), the writer John Colapinto listens in:…