Tag: Civic

• December 14, 2011

  Brand naming: Thinking differently

  The inner circle of brand doyens at Lexicon (I almost wrote Lexipro, then almost quipped about Lexi-con) is exploring car names that could become impactful brands in a twenty-first century green economy. In “Famous Names: Does it Matter What a Product is Called?” (The New Yorker, October 3, 2011), the writer John Colapinto listens in:…